Unless you operate out of a cave, you have email. In fact, more than 50% of your business is likely conducted over email. So if you have email, you even more likely have an email signature. (If you don't, create one pronto!)
Now take a look at your email signature. What's in it? Hopefully you're seeing your name, title, phone number and web address that links to your web site. Yes? Good. Now what else do you see? ... Keep looking...Nothing? Then you've missed one of the simplest (not to mention FREE) marketing tools out there!
By simply adding a short sentence to your signature that references a special promotion you're holding, shares some exciting news about your product or service, links to a subscription to your newsletter or blog or heck, just reminding your email recipient about a special service you offer and linking to a specific page on your web site, you are marketing yourself.
And in the most subtle of ways. There's no spamming prospective clients. No money spent on flashy ads that just may not work. No double issue commitments. No sales calls. Just a simple one liner at the end of an email.
Simple. Effective. FREE.
No comments:
Post a Comment