Photo courtesy of Social Axcess
The use of Smartphones is growing more with each passing year for everything from browsing to banking. Chances are you as a professional have a Smartphone yourself! That having been said, Mobile Marketing is on the upsurge. If you're not on top of Mobile Marketing you're not doing yourself justice just as not having a Social Media presence is leaving you in the dust of your competitors. Still not convinced that Mobile Marketing is important? Consider these facts:
Social Media sites are viewed the most on Mobile phones. In fact, according to a study done by Cision, 28% of 18-34 year olds check Facebook on their Smartphones before they get out of bed.
Text messaging will increase to approximately 8 trillion SMS this year (2012) alone.
With the increase of Smartphone technology, videos can now be viewed almost anywhere at anytime. If you're one of the many businesses using video to promote your brand, this is something to be aware of. If you're not, video may be something you'll want to consider as part of your marketing streams.
Through Wi-fi and mobile phone tracking, more businesses are succeeding with Location-Based Marketing. Meaning they're offering promos, content and more based on where their target market is at that precise moment.
Mobile banking is on the rise. More and more banks are offering clients the opportunity to do everything from purchasing things via mobile to money transfers and more. That said, offering the option of mobile payment can make things more convenient for clientele, upping your customer service to a higher elevation.
