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| Photo by Ryder Media |
When it comes to publicity and PR online, ensuring that it's compatible with Search Engine usage is key. Here are a few tips on ensuring that your news will get out on the search engine bandwagon and get the attention you desire.
KEYWORDS, KEYWORDS, KEYWORDS!
By now you know that one of the prime aspects to Search Engine Optimization is keyword usage. That said always make sure that your press release contains relevant keywords to help it get noticed by the right audience. However don't go overboard on the keyword usage! You want your press release to be readable, not appear as a thesaurus! In the average 400-count press release, 4 - 5 keywords is best. Avoid using any more than that as too many keywords will merely confuse the Search Engines.
HEADLINES ARE AS IMPORTANT (IF NOT MORE) AS YOUR CONTENT
Make sure that your Headline for your press release is attention-grabbing yet at the same time, simple and to the point. Since Search Engines search from left to right, use one or two keywords within the first 50 - 100 words.
THINK LIKE A TWEET
In the age of Social Media which is the number one way of sharing information, try to showcase the top content in 140 characters or less. This enables those who wish to share your news to do so via ReTweet on Twitter and postings on Facebook without losing important details.
DON'T FORGET LINKS
Links are king in everything from blog posts to tweets. That said, be sure to use hyperlinks where possible or needed in your press release to further guide your audience to the main source of your content or news. For example, hyperlink a specific keyword to your web site. But be careful of how you do this. Link a specific -- and relevant -- keyword to your homepage but save other linkage of keywords to more relevant pages from your web site. This saves your audience time and effort in getting to the right information.
INCLUDE OTHER FORMS OF MEDIA
Including images, videos, podcasts, etc in your release will not only aid in making your release that much more engaging or, in some cases, further explain specific points, but may also be indexed on search engines which could increase traffic.
